Privacy policy

1. Introduction

At BPW Middle East FZE, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you engage with our services and visit our website, in compliance with Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and other applicable UAE data protection regulations.

2. Purpose of the Privacy Policy

This Privacy Policy is intended to inform you about how BPW Middle East FZE collects, processes, and manages your personal data when you visit our website. This includes any information you provide through our contact form or by direct communication with us via email.

3. Data Collection

We may collect, use, store, and transfer various types of personal data about you in accordance with Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

We ensure that the data collected is adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed:

  • Identity Data: Name, username or similar identifier, date of birth.
  • Contact Data: Home address, billing address, work address, email address, and telephone numbers.
  • Portfolio Data: Images, video links, personal information such as biography, and more.
  • Transaction Data: Details about payments to and from you and other details of subscriptions and services you have purchased from us.

4. Use of Personal Data

We always have a lawful basis for processing personal data, as required by Federal Decree- Law No. 45 of 2021 on the Protection of Personal Data. Typically, we use your personal data in the following scenario:

  • Contractual Performance: To perform the contract, we are about to enter into or have entered into with you.
  • Communication: To respond to your emails or phone calls.
  • Legal Compliance: To comply with legal or regulatory obligations.
  • Legitimate Interests: When it is necessary for our legitimate interests (or those of a third party), provided your interests and fundamental rights do not override these interests.
  • Marketing: With your consent or as allowed by law, we may use your personal data for marketing purposes. This can involve contacting you via email, phone, or mail with information and updates about our services. We ensure compliance with relevant data protection regulations and prioritize your privacy.

5. Data Protection and Storage

We implement robust security measures to safeguard your personal data from unauthorized access, alteration, disclosure, or destruction, in compliance with Article 13 of Federal Decree- Law No. 45 of 2021 on the Protection of Personal Data. Access to your personal data is strictly limited to authorized personnel with a legitimate business purpose, all of whom are bound by confidentiality agreements. While we strive to maintain the highest standards of security, we cannot guarantee absolute protection against unauthorized access or data breaches. We strongly recommend that you do not share your login or password details with anyone.

Your personal data may be stored, processed, and accessed by our employees, subcontractors, and third parties for the purposes described in this policy, including in regions beyond our direct oversight. By using our services and providing your personal data, you consent to its transfer, storage, and use as detailed herein, understanding that data protection standards may differ in various jurisdictions.

6. Data Sharing

We will not disclose your personal data to any third parties except under specific legal circumstances, in compliance with Article 22 of Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data These may include situations where we are legally obligated to share certain personal data, such as during legal proceedings, compliance with court orders, or directives from government authorities.

7. Children's Privacy

We prioritize the privacy of children under 18, in accordance with Article 17 of Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. We encourage parents and guardians to monitor their children’s online activity. We strongly encourage parents and guardians to monitor their children's online activity and guide them not to share personal data on our site. Should we become aware that we have inadvertently gathered personal information from a child under 16, we will take immediate action to remove it from our records.

8. Your Rights

You have the following rights concerning your personal data, in accordance with Chapter 6 of Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data:

  • Access: You have the right to request access to your personal data and obtain a copy of the information we hold about you.
  • Rectification: You have the right to request the correction of inaccurate or incomplete personal data.
  • Deletion: You have the right to request the deletion of your personal data in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
  • Restriction: You have the right to request the restriction of the processing of your personal data.
  • Objection: You have the right to object to our use of your personal data for specific purposes.
  • Data Portability: You have the right request the transfer of your personal data, which we process automatically based on your consent or in fulfillment of a contract, to you or a third party of your choice. Please note that if you request the direct transfer of the data to another controller, this will only occur if it is technically feasible.
  • Complaint: You have the right lodge a complaint with the competent supervisory authority in the event of a data protection law breach.

9. SSL and TLS Encryption

To protect the security and confidentiality of information you send to us, our website uses SSL or TLS encryption. This encryption method prevents unauthorized access by third parties to data transmitted through our site. You can verify an encrypted connection by checking for "https://" in the address bar of your browser and looking for a lock icon in the browser toolbar.

10. Your Consent

By accessing our site, you consent to the collection, use, and disclosure of your personal data in accordance with Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

11. Withdrawal of Consent

Certain data processing activities are conducted only with your explicit consent. You may withdraw your consent at any time by providing informal notice via email. Please note that this does not affect mandatory legal requirements, particularly concerning retention periods. The legality of any data processing conducted prior to the withdrawal of consent will remain unaffected.

12. International Data Transfer

Your personal data may be transferred internationally in compliance with Article 23 of Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. By using our services, you consent to this transfer, acknowledging different data protection laws in other countries. We ensure that any international transfer of your personal data is compliant with applicable data protection laws.

13. Retention Periods

Personal data will be retained for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

14. Legal Basis for Processing

We ensure that the legal basis for processing personal data, including consent and legitimate interests, complies with Article 4 of Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

15. Breach Notification

In the event of a data breach, we will promptly notify affected individuals and the appropriate UAE authorities in accordance with Article 9 of Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

16. Third-Party Processors

We work with third-party processors who comply with relevant data protection laws. These third parties are bound by contractual agreements to protect your personal data.

17. Contact Information

If you have any questions about BPW Middle East FZE, RA08-XB07 & XB08, Jafza North Zone, Near Roundabout 8, Jebel Ali Free Zone, Dubai - United Arab Emirates, P.O. Box 79736

18. Changes to Our Privacy Policy

BPW Middle East FZE reserves the right to modify this Privacy Policy at any time. Any changes will be posted on this page, and we may update this privacy notice periodically.